This may not be obvious to everyone, but it’s widely known that the best decisions and actions are made by incorporating emotions and intellect into every creative process. Of course, always in steady proportions. This specific rule also leads the way in the fashion world and is particularly visible in the French fashion house Sandro.

At Sandro, this approach is well supported by femme and man point of view, which is really noteworthy, but in the final stage all effort centre around three in my opionion the most important axes: People, Product & Planet. Let’s call them new go-to values in 2020.

People. In the context of Sandro’s bold femininity, the core area is strongly focused on my all time favorite kind of expression which is the masculine-feminine equation. In conjunction with Parisian discreet elegance, it gives naturally cool appearance. In men’s area, the greatest impact lies in rational-dreamer duality, which is a good starting point for the highest standards of cut, fitting, modernised vintage style, while maintaining a rebellious spirit inside.

Product. Nothing says about a good product like ethical production, constant innovation and creating things that remain untouched by all sorts of trends and last generations.

Planet. Wide-ranging activities in sustainability. From material sourcing to the smallest components.

It’s another Fashion Month. But I’m more than convinced that this post contains everything or maybe even more.