Chloé Fall 20 'collection has undoubtedly been designed to follow the non-obvious, to draw a new framework for what has already been invented and transform everyday life into the atmosphere of every moment. The recipe for this is very simple: natural elegance and subtle cuts. Totally feminine approach becomes the new relaxed classic.

Fashion, just like our life, must constantly revive, creating new directions of thinking, the fresh look at the reality that surrounds us and, consequently, provide a sense of strength and fulfillment. Captivating creations, made of the best quality materials, weightless constructions and precise details give the most valuable features that illuminate directly from the person who wears them. The new aesthetics of a delicate ladylike silhouette locked in a romantic cut of the dress and combined with the boyish shapes of boxy outerwear is my go-to definition for gaining the top, not only in the fashion sense. High artistry lacework, embroideries, joyful play of texture, tonal layering and imagination of the creative process bring this kind of charm - so necessary and so elusive.

The Chloé territory, with its commitment to passion, is a bridge between ready-to-wear and haute couture. The meeting place is definitely beyond the obvious.