My golden rule begins with Alaïa. The artist of artists, master of couture and 'The King of Cling' his whole life provided women with the means to feel stronger, and more capable of achieving the best things in the world.

This Tunisian-born couturier had a unique way of working. By designing his clothes directly on the models body, he wanted to dress women beautifully, as well as raise them up through his spectacular projects. True feminine frame, constant class, luxurious & unique fabrics that combine with the woman like a second skin have made him iconic and highly desirable. Even after moving to Paris, he never lost his rebellious spirit, being a pioneer of the fashion industry as the most independent designer. He was smart enough to not only care about having people talk about him, but also to manage his own time without limits. Azzedine Alaïa only held fashion shows when he had something to show. This bold step has made him truly special among others. Discreet luxury in the meaning of Alaïa attracted members of the world’s jet set, and his pieces (mostly inspired by vintage French cinema) remain legendary till these days.

Fashion designer and stylist - all in one exactly knew how to make sublime dresses where fabric can go perfectly with the woman shape. In Alaïa clothes, you don’t need to show your whole body to feel extremely attractive. And this is the true essence of a great designer. You want a proof? Look at my pictures above. Precisely.

But please don’t fall in love ;)