Where tradition is never nostalgic and innovation is paramount - Fendi Casa
Time stands still and the synthesis is visible. Your mind expands. Suddenly everything makes sense. This is Fendi Casa - innovative style seamlessly integrating contemporary advancements with timeless details.
Since 1988, when the very first Fendi Casa collection was created, using the same approach in furnishing that Fendi has used to dress generations of women, the furniture sector has remained at an unparalleled level. Years of practice and activities in this environment have shown that it was the perfect move. As I always say, a good design will defend itself without the need to constantly seek approval. Which is so important to keep its pioneering character and exclusivity.
Last but not least is an elegant, pervasive lifestyle concept creating an intense, glamorous, ironic modernity. The collection contains a large variety of furnishings, decorative lighting and accessories (all manufactured using prized materials adorned with unique buckles, stitching and my favorite embroidery) is 90% handcrafted by fully traditional techniques.
The high-level construction, showcased on a multi-faceted and fluid stage, reveals a sophisticated art de vivre, translating into a living philosophy. From myself, I would only add a greater commitment of the brand to the ecological movement and it will be Fendi with an actually capital F!